Are you not familiar with the term “lingerie”? basque and suspenders , let’s get introduced. Lingerie is generally considered as women’s undergarments. The word “lingerie” comes from the French word “linga” which means “linen”. It actually means women’s nightclothes or underwear in English. In 1922, the word “lingerie” was first used to refer to bras and undergarments. Though most of the lingerie is usually designed for women, but now some manufacturers also make lingerie for men.
The trend of lingerie started from the 19th century. Lady Duff-Gordon initiated the way of developing and designing it. At the beginning, women’s undergarments were very large and bulky. So, the demand was low then. But with the passage of time, the demand has grown higher and higher. Today, using lingerie has become a trend in new generations. Most of the women use it as it is fashionable and alluring to them.
Different types of materials are used in lingerie undergarments. Materials are used according to customers demand and desire. It uses materials which are stretchy, flexible, sheer or even decorative materials like nylon, polyester, satin, lace, silk, Lycra etc. Materials which are stretchy and flexible are mostly used. But demand for decorative materials is also high. Silk, nylon, satin etc. are some of the most used decorative materials.
In the 21st century the lingerie market found its turning point. Today, it has earned a leading position in global market share. Besides, modern science and technology has helped a lot in making innovative items like molded T-shirt bras and laser cut seamless bras. Nowadays, designers are putting a lot of effort in making rich looking fabrics, laces, embroideries etc. In 2003, the amount of global market share was $29 billion and in 2005, 56% of the lingerie market share was held by bras. So, it is undeniable that the market demand is very high.
Categories and sizes
Today, there are different categories and sizes available in the lingerie market. Different categories like bikini, baby doll, Basque, Bed jacket, Bloomers, Bodysuit, Brassiere, Corset, Corsage, French maid, Chemise etc. are available.
Not all the women have the same body size. They have different body shapes according to their structure. Previously, finding different sizes was a little bit tough. This was especially for women with a plus size body; they had to face many difficulties. But that’s not the case today. In today’s market, there is a wide range of variety available. There are super shops and online markets. If somebody hesitates to buy from shops, they can order online. Women can do research at home and purchase online. It saves both time and money.